Reading List CSM Sutherland/Little course

We recently led a course in Atlanta, Georgia.

Suggested reading included the following:

Note: I believe the Amazon images do not show up well if you use an ad blocker or https.


“The New New Product Development Game” by Takeuchi and Nonaka

“The Contradictions That Drive Toyota’s Success” by Takeuchi

“The Concept of ‘Ba'” by Nonaka and Konno


Comment: For the books, I think it is more colorful and more useful to provide you with a picture of the book and access to Amazon’s info about the book. Hope this is not otherwise a problem; I am slightly concerned that it may appear too commercial.




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